This week in grocery weekly ads

Weekly circulars are the most predictable source of deep grocery savings in the United States. Every major chain releases a new circular on a fixed weekly cadence — typically Wednesday or Sunday — and they use the front and back covers of those circulars to promote the loss-leader prices that pull traffic into the store. This page is a rolling editorial summary of the strongest weekly-ad lead prices we are seeing at the chains we cover.

Kroger weekly ad highlights

Kroger continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, frozen meals, and pantry basics. The full active coupon list for Kroger is on the Kroger coupons page.

Walmart weekly ad highlights

Walmart continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, dairy, and household paper goods. The full active coupon list for Walmart is on the Walmart coupons page.

Target weekly ad highlights

Target continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, dairy, and household paper goods. The full active coupon list for Target is on the Target coupons page.

Aldi weekly ad highlights

Aldi continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, beverages, and deli items. The full active coupon list for Aldi is on the Aldi coupons page.

Whole Foods weekly ad highlights

Whole Foods continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, produce, and household paper goods. The full active coupon list for Whole Foods is on the Whole Foods coupons page.

Safeway weekly ad highlights

Safeway continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, snacks, and deli items. The full active coupon list for Safeway is on the Safeway coupons page.

Publix weekly ad highlights

Publix continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, beverages, and breakfast items. The full active coupon list for Publix is on the Publix coupons page.

Costco weekly ad highlights

Costco continues to anchor its weekly circular around its strongest categories. Expect lead prices on staple proteins, produce, and household paper goods. The full active coupon list for Costco is on the Costco coupons page.

How to read a weekly ad efficiently

Front covers carry the loss-leader pricing meant to draw you in. Inner spreads carry the brand-supported promotions where the retailer earns its margin back. Back covers tend to carry seasonal anchor promotions. Skim only the front and back, then drill into the inner spreads for the categories you actually buy.